Product Owner & Technology Consultant
I am a dynamic Technology Consultant and Product Owner with extensive experience in strategic technology planning, agile methodologies, and software development lifecycle management. My journey spans over seven years, during which I have led numerous successful projects and received accolades for my exceptional performance.
Deepak Kumar Rout
©2024
About Me
Hello, I'm Deepak Kumar Rout, a seasoned Technology Consultant and Product Owner with over seven years of experience in driving digital transformation and delivering innovative solutions. Currently pursuing an MBA from Lancaster University, I have honed my strategic and leadership skills, building on my strong foundation from a Bachelor of Technology at VSS University of Technology. Throughout my career at Infosys and Blackmont Consulting, I have led diverse projects, from developing SaaS applications to orchestrating market expansion strategies, always focusing on aligning technology with business goals.
Outside of work, I enjoy playing cricket and going for hikes, activities that keep me active and foster a sense of teamwork and adventure. My passion for continuous learning and innovation drives me to deliver exceptional results and contribute to the success of the organizations I work with.
My Technology Voyage
Learning
Masters of Business Administration, Lancaster University.
Bachelors of Technology, VSS University of Technology
Working
Technology Consultant, Blackmont Consulting
Product Owner/Technology Consultant, Infosys (Clients: Microsoft, AMEX, Aetna, Cummins)
Co-founder, ELMYT
Certifications
Certified Scrum Product Owner, Scrum Alliance
Prince 2 Agile® certified
Microsoft Azure (AZ-900) Certified Azure Fundamentals
Certified Scrum Master
Portfolio Highlights
01
product backlogs for an e-commerce platform, including user account management, product catalog, shopping cart, checkout, and localization for the UAE market.
02
Formation of features, formulation of Epics, User Stories and Product Backlogs for a Travel Booking App
Innovating today for a smarter tomorrow. Technology is not just my profession; it's my passion
E-Commerce Platform Development
Directed the development of a mobile-responsive e-commerce platform for the UAE market, successfully increasing user engagement and market share for a UK-based cosmetics start-up and a jewelry enterprise through strategic localization and digital strategies.
Problem
The client, a UK-based cosmetics start-up and a jewelry enterprise, aimed to expand into the UAE market but faced challenges in aligning their products and online presence with local consumer preferences and regulatory requirements, leading to low initial engagement and market penetration.
Action
Spearheaded the development of a culturally sensitive, mobile-responsive e-commerce platform tailored to the UAE market. This included extensive market research, collaboration with local experts, product localization, and a robust digital strategy encompassing website optimization and targeted social media campaigns.
Result
Our comprehensive approach led to a 30% increase in user engagement, a 25% rise in market share for the cosmetics start-up, a 40% boost in website traffic for the jewelry enterprise, and a 20% improvement in conversion rates. We also reduced payment processing errors by 50% through integration of UAE-specific payment gateways and ensuring regulatory compliance.
GoIbibo - Travel Booking Website
Let's say "book a flight" feature is identified by GoIbibo VP - Products, and is handed over to you. As PM and an incharge of the feature, formulation of Epics, User Stories and Product Backlog are your responsibilities. But how to arrange such significant amount of information at one place? Here is a sample product backlog with epics and feature will look like as follows:
The prioritization of epics and user stories is determined by the following parameters:
◼Engineering Effort & Time Consumed (Effort): The resources required to develop a feature.
◼Market Reach (Reach): The effectiveness of the feature in reaching the target audience.
◼Impact on Product Success (Impact): The significance of the feature based on market
intelligence and consumer feedback.
GoIbibo - Travel Booking Website
Let's say "book a flight" feature is identified by GoIbibo VP - Products, and is handed over to you. As PM and an incharge of the feature, formulation of Epics, User Stories and Product Backlog are your responsibilities. But how to arrange such significant amount of information at one place? Here is a sample product backlog with epics and feature will look like as follows:
A few features are listed on the side and scored for reach, impact and effort from 1 to 10. The value of index is subtracted from the summation of reach and impact to arrive at the priority index. Higher priority index # will be taken up first.
get in touch
LinkedIN
Email
deepakkrout.1311@gmail.com
Phone
+44-777 4917771
